Who's Who in
Curriculum & Education Academia

    YONG CHAE RHEE

  • Associate Professor
  • Coordinator
  • YONG CHAE RHEE
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  • Educational Leadership and Counseling Psychology
  • http://www.educ.wsu.edu/elcp/copsy_proginfo/edmmacopsy.html
  • Washington State University
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  • 351 Cleveland Hall
    Pullman, Washington 99164-2136
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  • Contact by e-mail?
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  • Yong Chae Rhee’s overriding goal of research is to improve the understanding of sport consumer behavior focused particularly on the topic of fan identification. He is interested in identifying key consumer psychological variables that influence fan identification including Relative Deprivation and Social Identification. In addition, he is interested in the development and application of various statistical (e.g., structural equation model test) and methodological approaches (e.g., experimental and qualitative studies) to his research interest areas.
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