Dr. Park’s research focus is on non-profit sport organizations and/or sporting events whose main function is to produce goods and services for the welfare of people with disabilities, cancer patients, and low income individuals. His research examines sport consumer behavior and social marketing with special interest in public service advertisements for non-profit sport organizations, promotion and fundraising strategies related to charity-affiliated sporting events, corporate sponsorship associated with the Paralympic Games and Special Olympics, corporate social responsibility in sport, and attitudes towards autism.
